Three Methods to Expand Your Brand In Office

For many brands that blog, content is a fairly straightforward decision. Many conversations regarding blog content focus on quantity. How often are you posting? How many of your employees are blogging? While quantity is important, quality is essential. Without quality, you can post all day, but there's no guarantee that anyone will read your content, in fact, if you don't have quality content, it's almost guaranteed that no one will read it.

Office supplies are necessary for employees to perform the duties of their job optimally. But taken a step deeper, businesses can use these office supplies to help encourage employee loyalty and brand their business around their office.

Custom promotional products are typically thought of for trade show events or for giveaways to partners and clients. However, many companies are starting to order promotional products in lieu of the standard office supplies and in order to splash their brand around the office in as many ways as possible. In these cases, when visitors come by, small displays are able to be seen anywhere they look, creating a more lasting impression in the visitor's mind. Guests will subliminally get more exposure to your logo than if your employees used standard office supplies. Customized products give your business an opportunity to promote what you have to offer in a non-aggressive way, while still being in front of their eyes wherever they turn.

Start with the first thing people grab.

When someone comes to sign in at the front desk, the first thing they reach for is a pen. Instead of a typical writing instrument, let them reach for your logo by making printed pens available to write with instead. The action of reaching for your company name will send a clear message of your hopes for the meeting that they are about to enter.

Give them a place to write down their thoughts.

When people arrive for meetings, give them a customized notepad to take notes with. As they are writing, they will be seeing your company image splashed somewhere on the page. For people who doodle during meetings, your name will still be in the forefront of their eyes, even if they are looking downwards. And when they leave, you will have something to give that they can take with them. That way, when they get back to their office and look through their notes, they are reminded of you and of your hospitality.

Let them drink from your company's name.

Drinks are commonly offered when meetings are held at someone's office. By having on hand personalized water bottles or coffee mugs with the company name on them, your business will be in their hands throughout the meeting. As visitors walk through the office building, they will also be able to see others drinking from branded coffee mugs or water bottles, and they will have further reinforcement in their minds.

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