What is out of Home Maketing ?

Wrong. Digital out of home is any screen you see in a place-based setting: the in-store networks at your grocery, taxis and movie theaters. With the formation of the Out-of-Home Video Advertising Bureau in 2007 and buying groups at Havas ( MPG's Chrysalis) and Aegis Media (Posterscope's Hyperspace), it's poised for big growth, too. Veronis Suhler Stevenson recently valued the sector at as much as $2.5 billion in 2009, while traditional outdoor experiences its first major revenue declines in decades.

A company can have a state of the art, top of the line product or service, but without an excellent advertising campaign, they will not yield high profits and be able to stay in business for very long. Marketing and gaining a following is the key to a successful business. The internet helps businesses take part in out of home marketing. Out of home marketing may consist of sending e-mails with product information, using social media like Facebook, and Twitter to gain a following, or doing some online advertising. Out of home marketing may also consist of creating a company website and updating blogs. While the internet is a great way to reach many people, some people do not even use computers. It is important to find a way to reachout to people that do not use media. Mobile truck advertising is the new rage.

Advertisements can be done through the use of a tour trailer that pulls around valuable company information. Sometimes advertising trucks have giant billboards attached to them. The billboards can be scrolling and lit up to get even more attention. Mobile truck advertising has a much higher success rate than traditional marketing. It has been estimated that 98% of people recall the information that they see on a tour trailer. When the general public recalls the information, they are more likely to buy the products or to use the services. To a service-oriented brand integrity,As the professional manufacturer of complete sets of mining machinery ,like rotary dryer, Henan Hongxing is always doing the best in products and service.

One of the great features of advertising trucks is that they are effective whether they are stationary or on the move. A stagnant truck is useful at an event that attracts large crowds. It can be placed in the middle of an event that is sure to have a lot of people. Some examples include: concerts, fairs, auto shows, trade shows, food festivals, carnivals, etc. These are scenarios in which many people will be leisurely walking around and may have more time than usual to check out some new products and watch product demonstrations. At events such as these the average person is likely to have time to stop by to try a free sample, pick up a coupon, or take a survey. This is not as likely to happen on a busy street when people are in the middle of their workday. It is important to be strategic about when and where to place the tour trailer. When the vehicle is on the go, and an employee is driving around the billboards, busy people are likely to take the time to notice.

With the possible exception of National CineMedia or Screenvision, the two largest in-cinema ad firms, not yet. But as with online video, a network model can help aggregate impressions. Connie Garrido, president of Chrysalis, is prepping a multimillion-dollar shift of TV dollars into digital out of home for Schering-Plough, and has met with more than two dozen media companies to determine partners with the most scale.