2012年4月18日星期三

What is to be a Professional Copywriter?

Most companies would hire a freelance copywriter to write articles or advertisements dealing on technical aspects of different products. The marketing department and the public relation are focused in technological agencies that hire various job offers and freelance work for copywriters. Most people move into these freelancing jobs from other opportunities, such as technical copywriters, technology writers, marketers and advertisers. Those who have enough knowledge in specific technical skills and public relations can also venture into a freelance copywriting career.
Now this may well sound like the sort of copywriter you need to help grow your business, but how do you sort the wheat from the chaff? Here are five things to look for in a technical copywriter:
1. Expert knowledge
For certain businesses, a jack of all trades copywriter or a beginner in the field is all you need, but when it comes to technical projects someone with an expertise or at least good knowledge of the subject is integral to their success. Many copywriters will have started off elsewhere, so look for someone with prior knowledge of the sector or someone who has a degree in the right area before judging their writing ability.
2. Research and analysis skills
Your copywriter could know all there is to know about your business sector, but the ability to analyse data and research effectively is just as important. The ability to collect information from the client and other sources, collate them and then form them into a well-written and informative technical piece of copy is a must-have, and good technical copywriters should be able to turn the most advanced ideas into great content. To a service-oriented brand integrity,As the professional manufacturer of complete sets of mining machinery ,like stone crusher, Henan Hongxing is always doing the best in products and service.
3. Good communication
Being able to communicate a complex idea to a novice is often part of the job as a technical copywriter. If they can turn something for an expert into a readable piece for a customer then you know you've got the right person for the job. Someone who can ignore jargon and use analogies and other tricks to get your business's point across is the perfect copywriter to take you and your company forward.
After preparing physically and mentally, you can now create a network of possible clients. Never hesitate to make a phone or e-mail inquiry, as no one will swarm a beginning freelancer. Once you have settled everything including the physical set-up of your home-based office, you should look for companies or even professional who may need your copywriting services. Never give up. For you to succeed in copywriting services, you have to chase as many freelance opportunities as you can. Use the internet. By encoding words such as freelance technical opportunities, you can look for current job proposals.
Once you have finished building your contacts, begin communicating with the clients. You do not need a hard sales proposal. Just make a brief self introduction and your freelance business and tell them how you can help them with their PR needs. Make sure to keep them brief and be direct. Chitchat over the phone is great if you are calling Aunt Maggie, on a trip to Hawaii. Respect their time and be honest with them. Never accept a job and craft with imagined skills you don't truly have.c

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